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Found 2 essays matching the above criteria.

1. 1. Credibility of Green Marketing in the Fast Fashion Industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Olivia Hagman; Ida Segerqvist; Sofie Wahlström; [2017]
   Keywords : ;

   Abstract : Purpose - Existing literature about consumer perception has received substantial notice in the field of psychology. However, less is known about consumer perception of green marketing. To address this absence, this thesis aims to investigate how credible consumers perceive green marketing to be, in the context of the fast fashion industry. READ MORE

3. 2. Feminism and Anti-Feminism in Harmony? : A Critical Discourse Analysis of Postfeminism in Women's Magazines

   University essay from Stockholms universitet/Engelska institutionen

   Author : Sofie Wahlström; [2016]
   Keywords : ;

   Abstract : This essay investigates postfeminist discourses in women’s magazines with the use of Fairclough’s (2014) critical discourse analysis (CDA). Additionally, it presents consumers’ perceptions of women’s magazines in order to explore how women’s magazines might influence readers’ constructions of identity. READ MORE