Essays about: "Soheil Delanvar"

Found 1 essay containing the words Soheil Delanvar.

  1. 1. Why people buy junk : How today’s consumers choose between functionality and design

    University essay from Företagsekonomiska institutionen

    Author : Soheil Delanvar; Navid Zavosh; [2006]
    Keywords : ;

    Abstract : Reveal the aspects of the consumer’s decision making process when buying a product. This study focuses on teenager’s decision making process when buying an MP3 player. This study shows that appealing aesthetics elevates the product and poor functionality depreciates or eliminates the product. READ MORE