Essays about: "Solange Rubio Berdejo"

Found 1 essay containing the words Solange Rubio Berdejo.

  1. 1. This Land: A media analysis of Latinx representation in ‘woke’ advertising

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Solange Rubio Berdejo; [2019]
    Keywords : Latinx portrayals; semiotic analysis; woke advertising; postcolonial critique; alcohol advertising; United States culture wars;

    Abstract : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. READ MORE