Essays about: "Sony Ericsson Strategy analysis"

Found 4 essays containing the words Sony Ericsson Strategy analysis.

  1. 1. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    University essay from Avdelningen för ekonomi

    Author : Jan Barrish; [2011]
    Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

  3. 2. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Magnus Fagerlund; Jonas Körner; [2010]
    Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

    Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

  4. 3. Change Managment within Project Processes - a case study at Alfa Laval

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Johan Mattsson; Fredrik Wikström; [2008]
    Keywords : Change Management; Wildlife Matrix; Project Management; Organisation; Organization; Competence Development; Technological sciences; Teknik; Technology and Engineering;

    Abstract : More and more corporations around the world is starting to work in project form and leaving their traditional function based way of organising themselves behind. This leads to new ways of driving and implementing changes and improvements. It requires another approach and this approach has to deal with the individual employee in a greater extend. READ MORE

  5. 4. Investigating an Open Source based platform strategy at Sony Ericsson

    University essay from Lunds universitet/Produktionsekonomi

    Author : Kajsa Ahlgren; Elin Dahlberg; [2008]
    Keywords : Open Source; Digital Home; Telecommunications; consumer electronics; scenario analysis and Sony Ericsson Mobile Communications.; Technology and Engineering;

    Abstract : Purpose: The purpose of the thesis is to investigate whether the future development of the Digital Home creates incentives for Sony Ericsson to initiate an Open Source based platform strategy. Issues: The main issues presented: To create future scenarios of the Digital Home environment and describe its ecosystem of consumer electronics and mobile phones. READ MORE