Essays about: "Sony Ericsson competitors"

Found 4 essays containing the words Sony Ericsson competitors.

1. 1. Investigation of Customer-Driven Innovation

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Ikram Ullah; Muhammad Ayaz; [2013]
   Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

   Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

3. 2. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

4. 3. Kundbvärde i agila projekt

   University essay from Lunds universitet/Produktionsekonomi

   Author : Henrik Svenbrant; [2008]
   Keywords : Agile; Scrum; customer; value; classification; process; analysis; Technology and Engineering;

   Abstract : Agile methods have the recent years gained ground within the software industry by being lean and flexible, and one of the companies having adopted agile methods is the fast‐growing Swedish developer of mobile applications Tactel AB. The company was interested in enhanced knowledge within the agile area, specifically about Scrum, and with one of its development teams – Mobical – in focus, Tactel wanted to analyze what is described by the research question: How and where can Scrum be lifted from an internal management tool to get the customers more involved, and where is customer value created? For answering the research question, four propositions were identified investigating ways for a customer to be involved in the agile process, underlying factors that gain customer value, how Mobical’s competitors work, and how Mobical can benefit from the research. READ MORE

5. 4. THE FUTURE OF MARKETING RESEARCH A Study of the Online Access Panel Market in Sweden

   University essay from Lunds universitet/Produktionsekonomi

   Author : Fredrik Nilsson; Carl-Henrik Söderström; [2005]
   Keywords : Technology and Engineering;

   Abstract : Online Access Panel (OAP) marketing research is a new method for conducting marketing research in order to create decision power. For example the decision power can be used in product development, business development and innovation. READ MORE