Essays about: "Sophie Holmberg"

Found 1 essay containing the words Sophie Holmberg.

  1. 1. Co-created reputation in a nonprofit context : A mixed-method study of SACC-DC

    University essay from Umeå universitet/Företagsekonomi

    Author : Denise Ampuero; Sophie Holmberg; [2014]
    Keywords : Corporate reputation; co-creation; nonprofit organizations; brand image; brand identity;

    Abstract : Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. READ MORE