Essays about: "Sophie Johansson"

Found 5 essays containing the words Sophie Johansson.

  1. 1. Lush vs Social Media: It Can Cost to Stand by Your Values

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Madeleine Erikson; Ann Euler; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The (Mis)alignment between Offline and Online Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Keywords : Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Abstract : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. READ MORE

  4. 3. The Visit of an Unexpected Friend

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sophie Johansson; Jesper Gunnarsson; Madeleine Erikson; [2021]
    Keywords : Unexpected Collaborations; Unexpected Fit; Storytelling; Brand Personality; Brand Heritage; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. READ MORE

  5. 4. Is Crisis Communication Facing an Uphill Battle with Today's Consumers?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felicia Cederberg; Sophie Johansson; [2021]
    Keywords : crisis communication; apology marketing; belief-driven consumer; transgression; social media; Business and Economics;

    Abstract : This study investigates how Swedish students perceive apology marketing when used in response to racism scandals through a qualitative multi-case study design. An imbalance is recognised between the conventional theoretical frameworks, the emergence of social media, and the increased awareness among consumers. READ MORE

  6. 5. Universal Welfare State at Stake? The Changing Political Discourse Regarding Inclusive Welfare for Refugees in Sweden

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Sophie Johansson; [2017-12-11]
    Keywords : Sweden; Sverige; welfare state; välfärdsstaten; refugee; flykting; asylum seeker; asylsökande; eu; european union; europeiska unionen; solidarity; solidaritet; togetherness; deservingness; equality; jämställdhet; critical discourse analysis; kritisk diskursanalys; folkhemmet; the Swedish model ; den svenska modellen; inclusion; inklusion; exclusion; exklusion; welfare chauvinism; välfärdschauvinism;

    Abstract : Sweden has for a long time distinguished itself as a major player among few other generous and inclusive welfare states. The Swedish welfare system is characterised by the universal principles based on the idea that all legitimate inhabitants are eligible for welfare support in order to promote overall solidarity among citizens. READ MORE