Essays about: "Sound-a-like"

Found 1 essay containing the word Sound-a-like.

  1. 1. The Brands Are Alive With The Sound Of Music

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Wendelstam; Andrea Ringblom; [2014]
    Keywords : Brand Equity; Sound Branding; Sound-a-like; Consumer Marketing; Music; Market Communication; Emotions; Effective Advertising;

    Abstract : Today, the presence of brands in media is greater than ever, making consumers consciously as well as unconsciously filter out the commercial white noise. The need for a stronger top of mind conditioning is increasing and being able to address consumers' emotions is a competitive advantage now needed in marketing. READ MORE