Essays about: "Source credibility"

Showing result 11 - 15 of 104 essays containing the words Source credibility.

1. 11. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Edström; Yufei Erik Luo; [2023]
   Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

   Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

3. 12. Information literacies in school and everyday life : Swedish young people’s information literacies in different contexts

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Hanna Lindbom; [2023]
   Keywords : Information literacies; credibility assessments; information seeking; source selection; young people; school; everyday life; information;

   Abstract : The aim of this thesis is to investigate how Swedish young people’s information literacies are learned and enacted in different contexts. This study contributes to the information literacies research area by comparing information literacies across contexts rather than focusing on either the school context or everyday life, which most previous research has done. READ MORE

4. 13. Insights from Venture Builders: Managing the Collaborative Development of Ventures with Corporates

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ralf Hafner; Mohammad Amin Sabzevari; [2023]
   Keywords : Venture Builder; Corporate Venturing; Opportunity Development Process; Collaboration; Business and Economics;

   Abstract : This paper investigates how do venture builders manage the process of developing venture opportunities in collaboration with corporates. This research followed a qualitative approach using a cross-sectional study design. Ten semi-structured interviews with employees from four different venture builder organizations are the primary data source. READ MORE

5. 14. QUENCHING THE THIRST FOR INFORMATION WHEN THERE ARE NO GATEKEEPERS. A study examining trust in social media crisis information based on the source of the information.

   University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Author : Ebenezer Odai Afortey; [2022-09-01]
   Keywords : COVID-19; crisis communication; source credibility; trustworthiness; willingness; Authority heuristics; focus heuristics; agency cues; interactive cues; Affordances; Gatekeeping; Information source; social media.;

   Abstract : Social media is rapidly being used as a source of information, including crisis-related information. The current study investigates how the sources of information available on social media affect users' trust in certain information. The study adopts the covid-19 pandemic as an empirical crisis to investigate the trust. READ MORE

6. 15. Closer Connection for Perfection

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Robin Naderi; Nicholas Sjögren; [2022]
   Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE