Essays about: "Source credibility"

Showing result 16 - 20 of 104 essays containing the words Source credibility.

  1. 16. Credibility for and engagement with outlets sharing climate change news: a quantitative research of young people in Sweden

    University essay from Lunds universitet/LUCSUS

    Author : Angelica Olsson; [2022]
    Keywords : climate change communication; credibility; perception; engagement; young people; source credibility theory; sustainability science; Social Sciences;

    Abstract : How civil society perceives climate change communication by outlets is key for sustainable development. Being predicted to get largely impacted due to climate change and having a great influence on future sustainability outcomes, young people are an important group to focus on in the field of perception and climate change communication. READ MORE

  3. 17. Health Communication on TikTok : A Qualitative Study of Credibility on A Humorous Platform

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Isabelle Lid Rosenholm; [2022]
    Keywords : health communication; TikTok; credibility; humour; covid-19; pandemic; hälsokommunikation; TikTok; trovärdighet; humor; covid-19; pandemi;

    Abstract : The video-sharing platform TikTok has gained popularity over the last few years. During the recent Covid-19 pandemic, TikTok was implemented in health communication strategies to target a younger audience. The platform's humorous and entertaining jargon is somewhat contradictory to the intentions of health communication. READ MORE

  4. 18. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

  5. 19. Convincing Crowdvoting Campaigns - The Persuasive Characteristics of New Venture Crowdvoting Campaigns

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Edvin Sjökvist; Simon Blackman; [2022]
    Keywords : Crowdvoting; Persuasion; Elaboration Likelihood Model; Endorsement; Crowdfunding;

    Abstract : Today, many entrepreneurs turn to online crowdsourcing platforms to acquire resources and support for their ventures. While the pursuit of financial capital through crowdfunding platforms has received much attention from researchers, the pursuit of non-financial support has grown significantly in importance among new ventures. READ MORE

  6. 20. The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : JIE CHEN; [2022]
    Keywords : Online celebrity; Brand; Purchase intention; Chinese consumers;

    Abstract : As the digital society, built up by the internet, gradually changes people's lives, online celebrities are emerging in China and have discovered the huge business opportunities of online platforms by establishing their own brands. Many brands created by Chinese online celebrities are increasingly popular among consumers, such as Li Ziqi and Taozi Sister. READ MORE