Essays about: "Spanish retailers"

Found 2 essays containing the words Spanish retailers.

  1. 1. Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jacqueline Sarah Basmanji; Angelica Rodriguez Molina; [2013]
    Keywords : customer loyalty; customer satisfaction; trust; commitment; perceived value;

    Abstract : Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. READ MORE

  2. 2. THE CHANGES ON THE SPANISH CONSUMER BEHAVIOUR AFTER THE FINACIAL CRISIS 2007 : Applied towards a switch to store branded products

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Adrián Cánovas; Iranzu Ibañez; [2012]
    Keywords : Consumers behaviour; financial crisis; leader brands; store brands; Spain; Spanish retailers;

    Abstract : Title: The changes on the Spanish consumer behaviour after the financial crisis 2007. Applied towards a switch to store branded products. READ MORE