Essays about: "Spomenka Maracic"

Found 2 essays containing the words Spomenka Maracic.

1. 1. Emotional branding : fulfillment of people's needs: a laboratory experiment

   University essay from Sektionen för Hälsa och Samhälle

   Author : Jagoda Maracic; Spomenka Maracic; [2009]
   Keywords : Brand; branding; emotional marketing; emotion; emotional branding; trust; personality; lifestyle; relationship;

   Abstract : The concept of emotional branding has not received much attention from the academic community. Emotional branding is a powerful and advantageous instrument. It links brand to the customers, makes customers identify themselves with the brand, adapts brand to customers’ way of life, and makes brand more reliable in customers´ eyes. READ MORE

3. 2. Different criteria that influence the selection process

   University essay from Institutionen för ekonomi

   Author : Martin Granberg; Spomenka Maracic; Yuk-Kee Pan; []
   Keywords : ;

   Abstract : This paper presents the already well explored field on recruiting alternatives for a manager position in a subsidiary located abroad. The aim of the dissertation is to distinguish different criteria described in literature that influence the choice between home or host country manager. READ MORE