Essays about: "Sponsor"

Showing result 1 - 5 of 69 essays containing the word Sponsor.

  1. 1. Spacquisitions: Route to market and long-term performance

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Amanda Johansson; Sara Engström; [2021]
    Keywords : SPAC; Special purpose acquisition company; Going public; Route to market; JOBS Act;

    Abstract : Special purpose acquisition companies (SPACs) have experienced a recent surge in interest and coverage from the finance community. At the same time, researchers state that the topic is vastly understudied compared to the attention it is generating. READ MORE

  2. 2. Misalignment of  Stakeholder Objectives In Software start-ups : A Qualitative research based on Software start-ups in India

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik; Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Naveen Kumar Gopagoni; Sri Ranganath Reddy Sabbella; [2020]
    Keywords : Misalignment; Stakeholders; Objectives; Software; start-ups;

    Abstract : Context: Misalignment of stakeholder objectives generally takes place in any of the software company irrespective of the small, middle, large scale companies if the misalignment takes place then the goal the project doesn't reach and the objective changes. These misalignment's lead to project failure. READ MORE

  3. 3. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

  4. 4. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  5. 5. Customer perceptions of equipment rental : services for a circular economy

    University essay from SLU/Dept. of Forest Economics

    Author : Ellinor Berg; [2020]
    Keywords : green products attributes; practices; renting vs buying; servicification; sharing-ecocnomy; social practice theory; use-oriented services; användarorienterade tjänster; delningsekonomi; gröna produktegenskaper; hyra vs köpa; tjänstefiering;

    Abstract : Sustainability, consumption, and management of finite resources has become a global topic of discussion. Circular economy [CE] is presented in FN´s global goals agenda 2030 as an alternative model of consumption and a solution to move away from unsustainable development. READ MORE