Essays about: "Sponsor"

Showing result 21 - 25 of 87 essays containing the word Sponsor.

  1. 21. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  3. 22. Customer perceptions of equipment rental : services for a circular economy

    University essay from SLU/Dept. of Forest Economics

    Author : Ellinor Berg; [2020]
    Keywords : green products attributes; practices; renting vs buying; servicification; sharing-ecocnomy; social practice theory; use-oriented services; användarorienterade tjänster; delningsekonomi; gröna produktegenskaper; hyra vs köpa; tjänstefiering;

    Abstract : Sustainability, consumption, and management of finite resources has become a global topic of discussion. Circular economy [CE] is presented in FN´s global goals agenda 2030 as an alternative model of consumption and a solution to move away from unsustainable development. READ MORE

  4. 23. Sponsorship for Women in Motorsport : A Study about which Criteria that Attracts Companies to Sponsor Women in Motorsport

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jessica Bäckman; Carolina Mella; [2020]
    Keywords : Sponsorship; Women in Motorsport; Selection criteria;

    Abstract : A sponsorship within sports can be based on different criteria depending on what type of company you ask. Thus, it is important for the athletes to be able to present the most attractive criteria within their sponsorship proposals. READ MORE

  5. 24. Mody : a smart commuting experience

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Nan Wang; [2020]
    Keywords : shared mobility; design ethics; vehicle interior design; user experience design;

    Abstract : Due to the current urbanization trend, people are spending more time than ever on their daily commute. However, commuting in megacities often results in irritating scenarios. Especially when using public transportation. READ MORE

  6. 25. Spacquisitions: Route to market and long-term performance

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Amanda Johansson; Sara Engström; [2020]
    Keywords : SPAC; Special purpose acquisition company; Going public; Route to market; JOBS Act;

    Abstract : Special purpose acquisition companies (SPACs) have experienced a recent surge in interest and coverage from the finance community. At the same time, researchers state that the topic is vastly understudied compared to the attention it is generating. READ MORE