Essays about: "Sponsorship Management"

Showing result 1 - 5 of 15 essays containing the words Sponsorship Management.

  1. 1. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
    Keywords : Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. READ MORE

  2. 2. The Road to Success; A Multiple case study of the European Football industry

    University essay from Göteborgs universitet/Graduate School

    Author : Mattias Ivarsson; [2017-09-13]
    Keywords : Financial success; sporting success; football finance; competitive advantage; financial fair play;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Veronica Lilja; Karin Isacsson; [2017]
    Keywords : sport sponsorship:sweden:business relatioships:sport:sponsorship:gloal:sponsee:sport entity:interorganizational relationship: marginal utility:exchange theory:commitment and trust:benefits:managing:management;

    Abstract : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. READ MORE

  4. 4. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Sochon; Anna Zdolsek; [2017]
    Keywords : Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

    Abstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE

  5. 5. The Interrelations of Intrafirm Management Control and Inter-organizational Relationships - A study of sponsorship activities within elite sports clubs

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Marcus Kristensson; Gabriel Spetz; [2016]
    Keywords : Management Control; Interfirm Relationships; Intrafirm Management Accounting; Sponsorship Management; Control Package;

    Abstract : This paper adds to the emerging stream of literature on the interrelations between intra- and interfirm management control by looking into how various forms of collaborations influence, and are in turn influenced, by internal management control systems (MCS). We draw theoretically on Merchant & Van der Stede's (2003) result, action, personnel and cultural controls, which are used as a package to analyze mutual influences between the firm and its various collaborations. READ MORE