Essays about: "Sponsorship Management"
Showing result 6 - 10 of 19 essays containing the words Sponsorship Management.
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6. The Road to Success; A Multiple case study of the European Football industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: The landscape of UEFA football industry has change in the recent years, football clubs of today have developed into profit-seeking organization and the governing body UEFA has implemented the legislation Financial Fair Play. The new landscape of the industry has change the way football clubs is competing and in order for a football club to compete at the highest level, the club must both improve the sporting performance and the financial performance. READ MORE
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7. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. READ MORE
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8. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE
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9. The Interrelations of Intrafirm Management Control and Inter-organizational Relationships - A study of sponsorship activities within elite sports clubs
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This paper adds to the emerging stream of literature on the interrelations between intra- and interfirm management control by looking into how various forms of collaborations influence, and are in turn influenced, by internal management control systems (MCS). We draw theoretically on Merchant & Van der Stede's (2003) result, action, personnel and cultural controls, which are used as a package to analyze mutual influences between the firm and its various collaborations. READ MORE
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10. SUPPLY CHAIN FINANCE A Buyer-Centric Supplier Payables Financing Initiative
University essay from Lunds universitet/ProduktionsekonomiAbstract : With an increased importance of working capital management and supply chain risks, supply chain finance has gained an increasing interest from organizations across the world. A buyer-centric supply chain finance solution can create a ‘win-win’ situation for buyers and suppliers, by allowing buyers to extend payment terms and suppliers to get payments in advance. READ MORE
