Essays about: "Sponsorship Response"

Found 4 essays containing the words Sponsorship Response.

1. 1. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

3. 2. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Emeline Vongehr; Annasilvia Dal Re; Jose Daniel Garzon Viteri; [2018]
   Keywords : Sport; eSport; Sponsorship; Brand Image; Brand Associations; Brand Identification; Brand personality; Event Image; Perceived Fit; Sponsorship Response;

   Abstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE

4. 3. The Gentleman, The Rebel and The Villain: A comparative study of the scandal-sensitivity of athlete personalities in sports marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anthony Grivas; Fabian Bratell; [2018]
   Keywords : sports marketing; celebrity-athlete endorsement; social psychology; scandals; consumer response;

   Abstract : Celebrity athletes have been powerful marketing tools throughout the professionalization and commercialization of sports. During the last couple of decades, the amount of sponsorship money allocated to the sports industry has rapidly increased, outplaying other sectors of entertainment. READ MORE

5. 4. Private Refugee Sponsorship Groups as Sites of Adult Learning

   University essay from Linköpings universitet/Institutionen för beteendevetenskap och lärande

   Author : Katarina Ohlsson; [2017]
   Keywords : Syrian refugee crisis; Canada’s private refugee sponsorship program; sponsorship experience; sponsor’s learning; situated learning; communities of practice; informal learning; learning in CSO; active citizenship; local and global learning; cultural learning;

   Abstract : Canada’s response to the Syrian refugee crisis includes a unique program where private citizens can raise funds to sponsor a refugee family. This private refugee sponsorship program tasks citizens with both the financial and social aspects of a refugee’s integration for their first year in Canada. READ MORE