Essays about: "Sponsorship marketing communication"

Showing result 1 - 5 of 18 essays containing the words Sponsorship marketing communication.

  1. 1. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Namroud Sizar; Nilsson Emilia; [2022]
    Keywords : ;

    Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE

  3. 2. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE

  4. 3. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

  5. 4. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  6. 5. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE