Essays about: "Sponsorship marketing communication"
Showing result 11 - 15 of 18 essays containing the words Sponsorship marketing communication.
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11. Sports Marketing in European Clubs
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE
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12. Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. READ MORE
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13. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB
University essay from Avdelningen för företagsekonomiAbstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE
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14. Sponsorship : Is it a double-edged sword?
University essay from Ekonomihögskolan, ELNUAbstract : Today, sponsorship is an integrated communication tool used for the achievement of commercial objectives. As the marketing environment changes sport sponsorship has evolved into one of the fastest growing marketing sectors. READ MORE
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15. Sponsorship Relationships: A Qualitative Case Study of Identifying Success Factors in Sponsorship Relationships
University essay from Ekonomihögskolan, ELNUAbstract : Background: Sponsoring is a marketing and communication tool that has had a major growth over the last two decades. Sponsoring is one of the fastest expanding ways for companies to communicate with their target audience. Despite this, there has been a lack of awareness considering the sponsorship relationships and how they evolved. READ MORE