Essays about: "Sponsorship"

Showing result 1 - 5 of 92 essays containing the word Sponsorship.

  1. 1. From Champagne showers to the back of the grid: A case study of Williams Racing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Keywords : Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Abstract : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. READ MORE

  2. 2. The effect of peacekeeping operation on conflict intensity when taking into account foreign state sponsorship : A Discrete-Time Survival Analysis

    University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

    Author : Emma Nygren; [2021]
    Keywords : Peacekeeping; UN peacekeeping; Peacekeeping success; Peacekeeping effectiveness; External involvement; Sponsorship; Rebel group; Intrastate conflict; Conflict duration; Conflictreducing effects;

    Abstract : The answer to if peacekeeping is successful or not is still debated. The focus has mostly been on internal characteristics of peacekeeping missions. While external factors, have been largely overlooked. This thesis aims to explore the effects external involvement in intrastate conflicts may have on the success of peacekeeping deployment. READ MORE

  3. 3. Finnish Olympic Athletes’ Perceptions of Sponsorship and Value Creation – a cross-sectional study on Finnish Olympic athletes’ perceptions of sponsorship and how they create value for their sponsors

    University essay from Göteborgs universitet/Graduate School

    Author : Mathias Heinonen; [2020-07-22]
    Keywords : ;

    Abstract : Sponsorship of athletes is rarely researched from the point of view of the athlete. This thesis,thus, investigates Finnish Olympic athletes’ perceptions of sponsorship and how athletes createvalue for their sponsors. The research takes a qualitative approach. READ MORE

  4. 4. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Wouter Bruin; Viktor Sandberg; [2020]
    Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

    Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

  5. 5. FIFA and the corporate players

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice D'Angelo; Jacqueline Alair Soares; [2020]
    Keywords : FIFA; Crisis Communication; Marketing; Sponsorship; Brand Equity;

    Abstract : Private capital has become an increasingly important factor in the globalized football economy. The relationship between a sponsored entity and its sponsor is still relatively unexplored within marketing. READ MORE