Essays about: "Sponsorship"

Showing result 1 - 5 of 82 essays containing the word Sponsorship.

  1. 1. The Post-IPO Performance of Venture Capital-backed Companies - Evidence from the European High-Tech Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Jonas Hollacher; Julia van Holt; [2019]
    Keywords : Venture Capital; Operating Performance; Market Performance; Post-IPO; High-Tech;

    Abstract : This thesis focusses on the question whether VC-backing is positively related to the long-term post-IPO performance of companies. It thereby aims to contribute to the clarification of the broader question whether VC funds create lasting value for European high-tech companies through their financing and continued provision of monitoring and advise services. READ MORE

  2. 2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  3. 3. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Yannik Felix Frisch; Jaakko Alarik Tawast; [2019]
    Keywords : Sponsorship; Digitalisation; Consumer Co-Creation; Engagement; Relationship Marketing; Social Media Marketing;

    Abstract : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. READ MORE

  4. 4. Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Anongdeth; Halima Imam Barre; [2019]
    Keywords : Social media marketing; Influencer marketing; Influencer; Credibility; Instagram;

    Abstract : Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. READ MORE

  5. 5. Examining the Fans’ Perception of Sponsorship Fit in eSports

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
    Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

    Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE