Essays about: "Sponsorship"

Showing result 1 - 5 of 106 essays containing the word Sponsorship.

  1. 1. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Klara Ekstedt; [2022]
    Keywords : Investments; corporate sponsorship; broadcasting deals; women’s football; revenue; Business and Economics;

    Abstract : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. READ MORE

  2. 2. An Investigation of the Viability of Crowdfunded Open Source Software : The Case of Open Source NPM Packages Funded Through GitHub Sponsors

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Malcolm Nihlén; [2022]
    Keywords : Open source software; crowdfunding; NPM; GitHub; sponsorship;

    Abstract : Open Source software plays an essential part in modern software development. Ifn ot used directly by a project, it may very well be used second or even third hand through its dependencies. Any disruption in the delivery, quality or reliability of a vital dependency may send large shock waves throughout a project. READ MORE

  3. 3. Digital transformation, the life-saving strategy of enterprises in the epidemic : 1. Introduction1.1. Background1.2. Problem discussion1.3. Puropose2. Literature review2.1. The outcome of digital transformation2.2. Theory of digital transformation process2.2.1. Assess situation2.2.2. Opreation philosoghy change2.2.3. Sponsorship type change2.2.4. Operation concept change2.2.5. Outecomes change3. Methodology3.1. Research approach3.2. Case description and sampling3.2.1. Case description3.2.2. Sampling3.3. Methods3.3.1. Data collection3.3.2. Semi-structured interviews3.3.3. Interview questions3.3.4. Data analysis3.4. Trustworthness3.4.1. Credibility3.4.2. Dependability3.4.3. Transferability3.4.4. Confirmability3.5.Ethics consideration3.5.1. Privacy and Condifentiality3.5.2. Follow informed-consent rules4. Research results and findings4.1. Assess situation4.2. Operation philosophy change4.3. Sponsorship type change4.4. Operation concept change4.5.Outcomes change5. Analysis and Conclusion5.1. Introduction5.2. Assess situation5.3. Implementation5.3.1. Operation philosophy change5.3.2. Operation concept change5.3.3. Sponsorship type change5.4. Outcomes change5.4.1. Heytea5.4.2. Wuyutai6. Conclusion7. Discussion7.1.Practical Implication7.2. Pratical contribution7.3. Limations7.4. Future research ideas

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ruiqi Niu; Qing Zhong; [2022]
    Keywords : Digital Transform Strategies; Chinese Beverage industries; Epidemic Situation;

    Abstract : Background: Digital transformation was a process that most companies in the digitalage nowadays must go through. However, the global economy was dreary due to theabrupt epidemic, which let companies around the world were facing challenges forchange. READ MORE

  4. 4. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
    Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

    Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE

  5. 5. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE