Essays about: "Sponsring"

Showing result 6 - 10 of 10 essays containing the word Sponsring.

1. 6. Motivation bakom sponsring : en fallstudie ur sponsorernas perspektiv

   University essay from SLU/Dept. of Economics

   Author : Fredrik Barnekow; Oscar Wallmark; Heini Mansikkamäki; [2018]
   Keywords : sponsring; motivation; varumärkeskännedom; image; relationer; varumärkesassociation;

   Abstract : Nästan alla människor har någon gång kommit i kontakt med sponsring. Vi ser välkända logotyper från stora företag i samband med idrottsevenemang, konserter och liknande tillställningar. Vid första anblick kanske det inte verkar anmärkningsvärt, lite logotyper utspridda vid olika event. READ MORE

3. 7. Thanks If – a study of marketing in Swedish podcasts

   University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

   Author : Carl-Johan Bondeson; Johan Lindqvist; [2014]
   Keywords : Podcast; kommunikation; sponsring; produktplacering; opinionsledare; receptionsanalys;

   Abstract : Svenska podcaster har exploderat i popularitet de senaste är en och till följd av detta har också intresset för att nyttja mediet som marknadsföringskanal vuxit. I nuläget saknas konsekventa normer för hur producenter av podcaster och deras sponsorer ska göra när reklambudskapen presenteras. READ MORE

4. 8. Athlete Endorsements and Brand Image : A Study of Consumer Attitudes toward Nike in Light of the Brand’s Association with Tiger Woods

   University essay from Företagsekonomiska institutionen

   Author : Carole Ginman; [2010]
   Keywords : Nike; Brand Image; Brand Associations; Endorsements; Tiger Woods; Brand Knowledge; Brand Ambassador; Nike; Varumärke; Image; Associationer; Sponsring; Tiger Woods;

   Abstract : Many brands are using celebrities as spokespeople, to enhance the brand image. This investigation aims to research the effects of athlete endorsements on brand image, in particular, whether Nike has been affected by the change in Tiger Woods’ image due to his recent personal life difficulties. READ MORE

5. 9. Konsumentens hälsa som en del av företagets sociala ansvar : en fallstudie av två företag inom dagligvaruhandeln

   University essay from SLU/Dept. of Economics

   Author : Minna Bengtsson; [2009]
   Keywords : CSR; Corporate Social Responsibility; livsmedelsbutik; Sverige; folkhälsa;

   Abstract : We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. READ MORE

6. 10. The Meaning of Sponsoring : A study on the motives behind sponsoring a sports team and the following effects on brand awareness.

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Fredrik Skovshoved; Salar Roshandel; [2009]
   Keywords : Sponsoring; Sport; Brand awareness; Motives; Effects; Sponsring; Sport; Motiv; Effekt; Varumärke;

   Abstract : Background: Sponsoring is a topic that has always been present but in different forms. Recently however, it has become even more popular and companies today invest small fortunes on becoming sponsors of different events, individuals and teams. READ MORE