Essays about: "Spontaneous purchases"

Found 2 essays containing the words Spontaneous purchases.

  1. 1. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Öberg; Marcus Oldby; [2017]
    Keywords : Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

    Abstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE

  2. 2. Customer movement management in a retail setting: An explorative study of customer movement management at IKEA

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elias Lindskog; Niklas Martinsson; [2012]
    Keywords : Store design; Planned walkway; Customer movements; Spontaneous purchases; IKEA;

    Abstract : The designs of stores do seem to be an area of non-interest in general. Providing the right good at the right price should be enough. Still, we are exposed to different kinds of physical impressions when entering a store. The actual effects of those impressions are not well documented in research. READ MORE