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Found 3 essays matching the above criteria.

1. 1. Consumer experience : An exploratory study of why consumers chose to buy groceries online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Marcus Johansson Moberg; Tilda Karlsson; [2019]
   Keywords : Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

   Abstract : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. READ MORE

3. 2. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Theodor Öberg; Marcus Oldby; [2017]
   Keywords : Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

   Abstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE

4. 3. Customer movement management in a retail setting: An explorative study of customer movement management at IKEA

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elias Lindskog; Niklas Martinsson; [2012]
   Keywords : Store design; Planned walkway; Customer movements; Spontaneous purchases; IKEA;

   Abstract : The designs of stores do seem to be an area of non-interest in general. Providing the right good at the right price should be enough. Still, we are exposed to different kinds of physical impressions when entering a store. The actual effects of those impressions are not well documented in research. READ MORE