Essays about: "Sport Mega-Events"
Found 3 essays containing the words Sport Mega-Events.
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1. Tokyo 2020: Taking the Gold in Sustainability? Soft Power and the theory of Ecological Modernization
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : Drawing on Nye’s concept of soft power, this thesis discusses the strategic adoption of a rhetoric of Ecological Modernization as a discursive tool of public diplomacy. It makes use of the upcoming 2020 Tokyo Olympic Games as a case study. READ MORE
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2. Sports venues’ effect on social welfare : Cost-Benefit analysis of infrastructure investments within Lugnet area in Falun
University essay from Högskolan Dalarna/NationalekonomiAbstract : Economic analysis and evaluation of sport events and sports infrastructure is a widely researched topic, especially when it comes to mega-sports events. As many of major and mega events require large amount of resources, governments and municipalities worldwide have to make decisions regarding support for the events. READ MORE
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3. The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012
University essay from Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskapAbstract : Successful presentation of a country as a brand and positioning its unique image on the global level can give significant opportunities for development and progress of the state in the different areas. This research applies theories on the country branding to estimate impact of mega sport events on the image of state. READ MORE