Essays about: "Sport Sponsorship"

Showing result 16 - 20 of 37 essays containing the words Sport Sponsorship.

  1. 16. Sponsorship evaluation among local sponsors : An exploratory study of the Cross Country World Cup in Ulricehamn 2017

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Alexander Abrahamsson; Isak Höglund; [2017]
    Keywords : ;

    Abstract : In recent years, the financial investments into sponsorships have increased. This is also significant on a local level. Both corporations and local authority invest extensively in sponsorships today and a growing interest has risen in sport event sponsorships. READ MORE

  3. 17. The Sponsorship Collaboration - A Game On Equal Terms? A qualitative study of gender-influence in football sponsorship collaborations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Amanda Sochon; Anna Zdolsek; [2017]
    Keywords : Sponsorship; Sponsorship Collaboration; Women in Sport; Women s Football; Gender;

    Abstract : Corporate interest in sponsorship is continuously increasing globally and sport is receiving the largest portion. In Sweden, a country ranked as one of the most gender-equal countries in the world, 46 % of elite athletes are women but only 20 % of sport sponsorship resources are allocated to this group. READ MORE

  4. 18. Intersport and their sponsored events - A case study of sponsorship relations

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Liikamaa; [2016]
    Keywords : sponsorship; sponsorship relations; marketing communications; textile companies and events; sports marketing; events and event marketing; CSR; sponsorship evaluation; branding; co-branding;

    Abstract : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. READ MORE

  5. 19. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Arvidsson; Christoffer Hansen Charles; [2016]
    Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

    Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

  6. 20. Increasing the Commercial Value of Womens Football Through a Holistic View on Sponsorship : A Case Study on Women's Football in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Pernilla Elardt; Linnéa Hasselgren; Felicia Havik; [2015]
    Keywords : Sports Marketing; Sport Sponsorship; CSR Sponsorship; Women’s Sports; Women’s Football; Sweden;

    Abstract : Background Football is the most popular sport in Sweden today, however the interest for women’s football is decreasing (Sponsor Insight, 2014, Appendix II). The development of women’s football in Sweden has been remarkable during the last decades. READ MORE