Essays about: "Sport economics"

Showing result 1 - 5 of 29 essays containing the words Sport economics.

  1. 1. Formula 1 Drive to Thrive - How to Handle Success

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karol Gasienica; August Ström; Cornelia Biller; [2024]
    Keywords : Formula1; business case; success; brand identity; community management; Business and Economics;

    Abstract : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. READ MORE

  3. 2. The Formula to Success

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Möller; Kajsa Knutsson; [2023]
    Keywords : Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

    Abstract : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. READ MORE

  4. 3. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

  5. 4. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Klara Ekstedt; [2022]
    Keywords : Investments; corporate sponsorship; broadcasting deals; women’s football; revenue; Business and Economics;

    Abstract : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. READ MORE

  6. 5. Sport event sponsorship: How to step up your game

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Keywords : Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Abstract : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. READ MORE