Essays about: "Sports Commercials"

Found 2 essays containing the words Sports Commercials.

1. 1. Affecting the consumer by reflecting the consumer? : A qualitative study about how diversity and inclusion in sports commercials affect the consumer´s self-concept.

   University essay from Jönköping University

   Author : Ida Jacobsson; Olivia Friberg; [2021]
   Keywords : Diversity; Inclusion; Visual Communication; Sports Commercials; Semiotic analysis;

   Abstract : Background: Inclusion and diversity have been a frequently discussed subject within marketing for many years. In particular, marketing communication has to a large extent been criticized to not reflect the reality of society. READ MORE

3. 2. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Veronika Mirkovic; [2020]
   Keywords : media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

   Abstract : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. READ MORE