Essays about: "Sports event"

Showing result 1 - 5 of 48 essays containing the words Sports event.

  1. 1. “It’s not like I can stop consuming football” - How consumers through moral decoupling support a sports event conducting unethical behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Izabella Lipovac; Rebecka Johansson; [2023-07-03]
    Keywords : Moral decoupling; moral coupling; sports events; unethical behavior; moral judgment; attachment; moral emotions;

    Abstract : Using the case of the 2022 Fifa World Cup, this study develops the notion of moral decoupling, a reasoning process that separates moral judgment and performance judgment. This separation allows consumers to condemn unethical behavior performed by companies and public figures while simultaneously continuing to offer them support. READ MORE

  3. 2. Modeling Stoppage Time as a Convolution of Negative Binomials

    University essay from Uppsala universitet/Avdelningen för systemteknik

    Author : Råvan Talani; [2023]
    Keywords : Machine learning; negative binomial; convolution; stoppage time; injury time; extra time; football;

    Abstract : This thesis develops and evaluates a probabilistic model that estimates the stoppage time in football. Stoppage time represents the additional minutes of play given after the original matchtime is over. It is crucial in determining the course of events during the remainder of a match, thereby affecting the odds of live sports betting. READ MORE

  4. 3. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  5. 4. Feasibility of Mobile Phone-Based 2D Human Pose Estimation for Golf : An analysis of the golf swing focusing on selected joint angles

    University essay from KTH/Medicinteknik och hälsosystem

    Author : Elisa Perini; [2023]
    Keywords : Golf; Human Pose Estimation; Sports Analytics; Computer Vision; Golf; Mänsklig Poseuppskattning; Sportanalys; Datorseende;

    Abstract : Golf is a sport where the correct technical execution is important for performance and injury prevention. The existing feedback systems are often cumbersome and not readily available to recreational players. To address this issue, this thesis explores the potential of using 2D Human Pose Estimation as a mobile phone-based swing analysis tool. READ MORE

  6. 5. Why always us? : A single case study on Fan perception in relation to the Manchester City FC Financial Fair Play allegations case based on social identity theory

    University essay from Jönköping University

    Author : Patrik Johansson; David Covarrubias Gillin; Anton Norberg; [2023]
    Keywords : Manchester City FC; Fan Perception; Social identity; Social identity Threat and Coping strategies;

    Abstract : Background: The football industry is a giant economic driver in the world with the English Premier League being the one with the largest following worldwide. Recently, the Premier League club Manchester City FC got charged with over 100 breaches of the leagues financial fair play rules invoking discussion and reactions among fans. READ MORE