Essays about: "Staffan Hård af Segerstad"
Found 2 essays containing the words Staffan Hård af Segerstad.
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1. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value
University essay from Ekonomiska institutionenAbstract : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. READ MORE
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2. Creating Partnerships: A Study of Swedish : South African Small Business Collaborations
University essay from Ekonomiska institutionenAbstract : Background: The Background of this thesis dates back to November of 1999 when Sweden arranged its largest manifestation ever in a developing country, namely South Africa. The origin of this study lies within the frame of Trade&Industry, more specifically a seminar on small business partnership. READ MORE