Essays about: "Staffan Kollander"

Found 2 essays containing the words Staffan Kollander.

  1. 1. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Staffan Kollander; Carl Lejon; [2007]
    Keywords : Marketing; media; evening tabloids; branding; brand equity;

    Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE

  3. 2. The Role of Culture : A Study of Swedish Companies Advertising in China

    University essay from IHH, Företagsekonomi

    Author : Annina Mänttäri; Michella Al Fahel; Staffan Kollander; [2007]
    Keywords : China; advertising; role of culture;

    Abstract : Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Swedish ones. READ MORE