Essays about: "Staffan Steneryd"

Found 2 essays containing the words Staffan Steneryd.

1. 1. How Nextopia Impacts Satisfaction & WOM Post-Purchase

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Staffan Steneryd; Andrea Goeres; [2013]
   Keywords : Product preannouncements PPAs ; Nextopia; Post-purchase behavior; Satisfaction; Word of mouth WOM ;

   Abstract : A growing number of products are being released in succession, making future related marketing concepts more relevant than ever before. Theory on the topic shows that consumers are positively biased towards the future and evaluate "to-be-released" products in a more favorable light than currently (identical) products on the market. READ MORE

3. 2. DIGITAL-WOM - HOW IT IMPACTS SATISFACTION & LOYALTY POST-PURCHASE

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Staffan Steneryd; Ralph Segervik; [2011]
   Keywords : Word-of-mouth; customer loyalty; customer satisfaction; cognitive dissonance; conspicuous consumption; two-way communication; online reviews;

   Abstract : Research on satisfaction, loyalty and Word-of-Mouth (WOM) behavior has made considerable progress within recent years, but important aspects remain neglected. In this thesis we argue that digital-WOM (product opinions online) plays an increasingly significant role in consumer purchase decisions. READ MORE