Essays about: "Standardization and adaption."

Showing result 1 - 5 of 7 essays containing the words Standardization and adaption..

1. 1. Business Model Generation for a Start Up Enterprise Within the Transport Infrastructure Industry

   University essay from Lunds universitet/Innovationsteknik

   Author : Sara Lundberg; [2021]
   Keywords : Keywords: Transport infrastructure; Business model innovation; Start-up enterprise; Business model canvas; Business model generation; Technology and Engineering;

   Abstract : Transports, and transport infrastructures enable and deliver vital societal functions in today’s society. At the same time, as sustainability becomes more and more important these sectors fail to enable the rate of change that international and national policies calls for. READ MORE

3. 2. Market Communication Strategy : A case study of IKEA

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Martina Alice Spinoglio; [2020]
   Keywords : Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE

4. 3. The Entrepreneurial Process Revisited : Immigrant entrepreneurship and cultural perceptions.

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Alen Coralic; Eldar Secic; [2017]
   Keywords : Immigrant entrepreneurship; Culture; Entrepreneurial process; Non-core region; Context of place; Standardization and adaption.;

   Abstract : The purpose of this thesis is to explore how culture influences the perception of entrepreneurship, in the context of immigrant entrepreneurs in a non-core region in Sweden. Our theoretical framework consists of previous research about the entrepreneurial process, and cultural differences on national, local and business level. READ MORE

5. 4. Standardization vs. Adaption within Advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Fredholm; Saba Slatiel; [2015]
   Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

6. 5. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

   University essay from Avdelningen för ekonomi

   Author : Katrina Dietrich; Giorgos Angelakis; [2014]
   Keywords : International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

   Abstract : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. READ MORE