Essays about: "Stanimira Nikolova"

Found 2 essays containing the words Stanimira Nikolova.

1. 1. Social Capital integrative and coordinative Mechanism of Global Sourcing Activities

   University essay from Göteborgs universitet/Graduate School

   Author : Stanimira Nikolova; Alla Shashkova; [2010-06-16]
   Keywords : global sourcing; integration and coordination; social capital; boundary spanners; trust; shared culture; shared values; common goal;

   Abstract : In an environment of globalized markets and changing rules of competition companies need to be proactive in the management of their sourcing plans on global basis. Successful execution of global sourcing requires achieving integration and coordination of spatially dispersed production units as well as attaining global level interface among manufacturing, R&D and marketing functions. READ MORE

3. 2. Successful Market Coverage Strategy- the Path to Retailers : A Study of the Bulgarian Office Products Retailers

   University essay from Internationella Handelshögskolan

   Author : Antoaneta Nikolaeva; Stanimira Nikolova; Vladimir Yovchev; [2008]
   Keywords : Retailers’ Assortment Criteria; Market Coverage Strategy; Distribution; Bulgaria; Office Products;

   Abstract : Recently many academic researchers have become interested in the retailers as part of the distribution channel. Today retailers have grown so influential, that sometimes they take the functions of the wholesalers. The retailers constitute the road for manufacturers to the end market. READ MORE