Essays about: "Starbucks"

Showing result 16 - 20 of 20 essays containing the word Starbucks.

  1. 16. The Recently University Graduated Employees' Experience with the Starbucks Brand in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Jaruwan Thanasupanuvech; [2010]
    Keywords : Recently university graduated employees experience; Total perceived quality; Sensory system; Starbucks in Thailand;

    Abstract : Strategic Question: How Starbucks should improve coffee business in order to reach more the recently university graduated employees in Thailand? Research Question: How the positive and negative experience of the recently university graduated employees with Starbucks brand in term of total perceived quality and sensory system? Purpose: The purpose of this research is to study the recently university graduated employees’ experience in Thailand by using total perceived quality and sensory system as the criteria to measure. Method: This research is mainly based on qualitative approach using interview method as primary data. READ MORE

  3. 17. Brands in Social Media : A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity

    University essay from Medier och kommunikation

    Author : Carole Ginman; [2010]
    Keywords : Branding; Social Media; Facebook; Twitter; Brand Identity; Personality; Celebrity; Product Brands; People Brands;

    Abstract : Brands are an important feature in today’s society. A brand can consist of anything; a product, an organisation, a university, a person or even a city. They are not constricted to products or companies, but are important constituents of culture. READ MORE

  4. 18. A COMPARATIVE ANALYSIS OF CSR STRATEGIES, IMPLEMENTATION AND OUTCOMES : A Qualitative Case Study of IKEA, Starbucks and H&M

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Sadaf Afzal; Phunbubpha Thiengnoi; [2009]
    Keywords : CSR; EFQM model;

    Abstract : A business activity generates both negative and positive externality simultaneously for both the environment and the society. The basic idea is to minimize the negative externality and generate more positive externality. READ MORE

  5. 19. Changes in the coffee culture - opportunities for multinationals coffee shops?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Emma Almqvist; Barbara Hruzova; Kajsa Olsson; [2007]
    Keywords : coffee; culture;

    Abstract : The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. READ MORE

  6. 20. Values drive value when creating sustainable service business : A study of a medium-sized values-driven company: Löfbergs Lila

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Bo-Jacob Enquist; [2007]
    Keywords : Service Management; Sustainable business; Management Control;

    Abstract : This Master thesis investigates how values can drive value when creating sustainable business.Concepts like Corporate Social Responsibility (CSR) and Sustainable Development (SD) has in the last years become more and more accepted and therefore practiced in the business world. READ MORE