Essays about: "Stefan Andres"
Found 2 essays containing the words Stefan Andres.
University essay from Karlstads universitet/Avdelningen för företagsekonomi
Abstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE
University essay from Lunds universitet/Institutionen för informatik
Abstract : Enterprise Resource Planning (ERP) systems have become a fundamental part of business infrastructure. However, the high failure rate of ERP implementations points out that there are still many issues that need to be addressed. READ MORE