Essays about: "Stefan Andres"

Found 2 essays containing the words Stefan Andres.

  1. 1. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Stefan Andres; Nina Prantl; [2012]
    Keywords : Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

    Abstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE

  2. 2. The Relationship Between Organisational Culture and ERP Implementation CSFs

    University essay from Lunds universitet/Institutionen för informatik

    Author : Ramiro Andres Medina; Muamer Musabasic; Stefan Vukicevic; [2012]
    Keywords : Organisational Culture; Organizational Culture; ERP; CSF; Enterprise Resource Planning; Critical Success Factors; Social Sciences;

    Abstract : Enterprise Resource Planning (ERP) systems have become a fundamental part of business infrastructure. However, the high failure rate of ERP implementations points out that there are still many issues that need to be addressed. READ MORE