Essays about: "Stefan Birgersson"

Found 2 essays containing the words Stefan Birgersson.

  1. 1. Ingredient branding : In high involvement and high cost product categories

    University essay from Ekonomihögskolan, EHV

    Author : Stefan Birgersson; David Göransson; Mikael Swärdh; [2006]
    Keywords : Ingredient branding; consumer behaviour; involvement; risk perception;

    Abstract : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. READ MORE

  3. 2. Ingredient Branding : In high involvement and high cost product categories

    University essay from Ekonomihögskolan, EHV

    Author : Stefan Birgersson; David Göransson; Mikael Swärd; [2006]
    Keywords : Ingredient branding; consumer behaviour; involvement; risk perception;

    Abstract : Ingredient branding implies that a company incorporates an additional brand into their product in order to increase consumer awareness. This has been proven to be successful in certain product categories such as computers and food. READ MORE