Essays about: "Stefan Gutehall"
Found 1 essay containing the words Stefan Gutehall.
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1. Health Services Marketing in a Cross-Cultural Environment: Elekta in Hong Kong
University essay from Avdelningen för ekonomiAbstract : Aim: The aim of this research is to explore how the process variables adaptation/standardization, trust and networks are utilized when handling the service characteristics heterogeneity and intangibility when services are introduced in new culture, in this case in Hong Kong. Method: The method chosen for the study was case study and primary qualitative data collection was made through semi-structured interviews with seven key persons at Elekta. READ MORE
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