Essays about: "Stefan Kylbrink"

Found 1 essay containing the words Stefan Kylbrink.

  1. 1. Sponsorship Relationships: A Qualitative Case Study of Identifying Success Factors in Sponsorship Relationships

    University essay from Ekonomihögskolan, ELNU

    Author : Stefan Kylbrink; Pontus Lindh; [2012]
    Keywords : Sponsorship; Relationships; Communication; Commitment; Fit;

    Abstract : Background: Sponsoring is a marketing and communication tool that has had a major growth over the last two decades. Sponsoring is one of the fastest expanding ways for companies to communicate with their target audience. Despite this, there has been a lack of awareness considering the sponsorship relationships and how they evolved. READ MORE