Essays about: "Stefan Lind"

Found 1 essay containing the words Stefan Lind.

  1. 1. Key success factors : The internationalisation of Swedish fashion companies

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Stefan Lind; Jerry Knudsen; [2008]
    Keywords : Marketing; Branding; Country of Origin; Uppsala model; Internationalisation; Psychic distance; Fashion; Icons; Made in Country Brand Model; One- Person Decisions.;

    Abstract : Background: The Swedish fashion market today quickly becomes too small, even for the new companies, and they are quick to take the step abroad and launch their internationalisation process. With a focus on the four Swed-ish fashion companies Filippa K, Acne Jeans, Nudie Jeans and Whyred, we have analysed how these representatives of the industry have interna-tionalised themselves. READ MORE