Essays about: "Stefan Söderlindh"

Found 1 essay containing the words Stefan Söderlindh.

  1. 1. How the Internet Facilitates the Activity within a Consumer Culture : - A Study of the Online Vinyl Record Network

    University essay from Företagsekonomiska institutionen

    Author : Stefan Söderlindh; David Broman; [2009]
    Keywords : Subcultures; marketing; online networks;

    Abstract : The purpose of this thesis is to describe and analyze how the online vinyl record network functions from both a consumer and retailer perspective, in order to gain an understanding of how the Internet facilitates the activity within a consumer culture. The vinyl record industry is experiencing a revival, with an upswing in sales and media attention and a significant increase in the amount of online trading. READ MORE