Essays about: "Stefan Zuazu"
Found 1 essay containing the words Stefan Zuazu.
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1. Past, Present and Future of Brand Trust : A case study done in the Swedish market
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Purpose: The purpose of this thesis is to investigate the declining direction that brand trusthas taken, throughout the past years in the Swedish market. Analyzing the present situation tobe able to build a picture of future solutions that brands could use in trying to build trust. READ MORE
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