Essays about: "Stefania Virginia Aldea"

Found 1 essay containing the words Stefania Virginia Aldea.

  1. 1. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Stefania Virginia Aldea; [2011]
    Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

    Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE