Essays about: "Stella Georgieva Kostova"

Found 1 essay containing the words Stella Georgieva Kostova.

  1. 1. Market Entry Strategies : The Case of Aura Light Entering the Bulgarian and Romanian Markets

    University essay from Handelshögskolan BBS

    Author : Tina Gloria Esho; Stella Georgieva Kostova; [2008]
    Keywords : Entry New Markets; Bulgaria; Romania; Case Study;

    Abstract : Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. READ MORE