Essays about: "Stephanie Hornevall"
Found 1 essay containing the words Stephanie Hornevall.
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1. A Virtual Road to the Global Market - A new paradigm for Born Globals' organizational structures?
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis builds on the argumentation by business advisors and academic scholars, that quick and extensive internationalization is a key competitive advantage in today's fast-paced economy. By reviewing literature, it can be established that very little is discussed regarding the strategic options to increase international scope for Born Globals. READ MORE
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