Essays about: "Stina Göransson"

Found 1 essay containing the words Stina Göransson.

  1. 1. C(GA):ing Through The Channel

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stina Göransson; Ana Susic; [2016]
    Keywords : Consumer-generated advertising; Media Context; Paid Media; Owned Media; Earned Media;

    Abstract : Brands increasingly involve their consumers as creators of marketing activities. A popular approach has been to invite consumers to create advertising content via ad contests - where the outcome has been referred to as consumer-generated advertising. READ MORE