Essays about: "Stina Göransson"
Found 1 essay containing the words Stina Göransson.
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1. C(GA):ing Through The Channel
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Brands increasingly involve their consumers as creators of marketing activities. A popular approach has been to invite consumers to create advertising content via ad contests - where the outcome has been referred to as consumer-generated advertising. READ MORE
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