Essays about: "Stina Lönnkvist"

Found 1 essay containing the words Stina Lönnkvist.

  1. 1. Instagram Followers as Social Wealth: How having more vs less impact consumers' well-being and relationships

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stina Lönnkvist; [2019]
    Keywords : Marketing; Consumer Behavior; Priming; Social Media; Instagram;

    Abstract : In 2019, Instagram passed one billion monthly users worldwide, and an average US user spends 53 minutes per day on the application. Numerical constructs such as followers are clearly displayed on consumers' user accounts, communicating what can be interpreted as a form of social wealth. READ MORE