Essays about: "Stina Wahlqvist"

Found 1 essay containing the words Stina Wahlqvist.

  1. 1. Brand New City : A Place marketing study on Jönköping

    University essay from IHH, Företagsekonomi

    Author : Stina Wahlqvist; Therese Larsson; [2006]
    Keywords : Marketing; Branding; Place marketing;

    Abstract : Traditionally, branding is all about differentiate the product from its competi-tors. When the brand is a place another level of complexity is added. A place has several different stakeholders that all have to communicate the same mes-sage in order to create a strong brand. READ MORE