Essays about: "Stina Wahlqvist"
Found 1 essay containing the words Stina Wahlqvist.
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1. Brand New City : A Place marketing study on Jönköping
University essay from IHH, FöretagsekonomiAbstract : Traditionally, branding is all about differentiate the product from its competi-tors. When the brand is a place another level of complexity is added. A place has several different stakeholders that all have to communicate the same mes-sage in order to create a strong brand. READ MORE
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