Essays about: "Stockholm Stereotypes"

Showing result 1 - 5 of 31 essays containing the words Stockholm Stereotypes.

  1. 1. Exposing stereotypes: A content analysis of Swedish television advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Abu Bakar Ali; Linnéa Sjögren; [2023]
    Keywords : Content analysis; Stereotypes; Advertisements; Gender; Age;

    Abstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE

  3. 2. Non-refoulement cases before the ECtHR and CAT : A case study on women alleging gender-based violence at the hands of private actors

    University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

    Author : Hodan Abdi; [2023]
    Keywords : Non-refoulement; human rights; monitoring bodies; private actors; feminism.;

    Abstract : This study aims to analyze if the assessment of the European Court of Human Rights and Committee Against Torture in cases concerning women alleging violation of the principle of non-refoulement takes gender into consideration. Therefore, this study compares four cases from the Court and the other four cases from the Committee with feminist legal theory analysis. READ MORE

  4. 3. Gender stereotypes and fundraising: A qualitative study on female entrepreneur's experience of raising external capital in the Swedish market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carolina Westin; Anousha Parvaneh; [2022]
    Keywords : Female entrepreneurship; Diversity; Equity fundraising; Gender stereotypes;

    Abstract : More capital than ever is invested in Swedish tech startups, but only 1% of the capital goes to female-founded companies. The same trend is observed on the global level. READ MORE

  5. 4. More Skilled and Aware: How Non-Stereotyped Occupational Gender Portrayals Impact Cognitive Performance and Judgements of Competence

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gisela Gardelius; Hanna Kopelman; [2021]
    Keywords : Advertising; Femvertising; Gender Stereotypes; Dunning-Kruger Effect; Performance Estimates;

    Abstract : This research investigated whether non-stereotyped occupational gender portrayals in advertising can impact men and womens' cognitive performance and ability to form accurate judgements of competence. T-test revealed that this may well be the case, although the effects varied between genders. READ MORE

  6. 5. Age-stereotypes in advertising: A quantitative study on consumer reactions to non- stereotyped portrayals of age in advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Helgesson; Jonna Härmark; [2021]
    Keywords : Stereotypes; Social effects; Age; Brand-related effects; Signaling theory;

    Abstract : The average age of the world's population is increasing. Despite this, elders are underrepresented in advertising and, when included, often portrayed in an age-stereotypical way. READ MORE