Essays about: "Store development"

Showing result 1 - 5 of 340 essays containing the words Store development.

  1. 1. What if…? – How AI Chatbots Could Reconfigure Grocery Shopping In-store

    University essay from Göteborgs universitet/Graduate School

    Author : Hans Krugenberg; Kevin Ruf; [2023-07-03]
    Keywords : Digitalisation; Artificial Intelligence; Chatbots; Practice Theory; Retailing; Focus Groups;

    Abstract : In the light of the rapid development of AI technology, this paper aims to explore how the integration of the novel application of an AI chatbot would reconfigure the practice of grocery shopping in brickand- mortar stores contributing to the trend of self-service. Based on a hypothetical scenario discussed in focus groups and drawing on practice theory, the study points out that, by adding this new element, the links between the elements of the practice would change, inducing a change in meaning from purely functional to more inspirational. READ MORE

  2. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 3. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

  4. 4. MANGO - Generating 2D-Magnetic Field Maps From Normal-Conducting Magnets Of Experimental Areas

    University essay from KTH/Fysik

    Author : Ambre Visive; [2023]
    Keywords : Applied Physics; Particle Physics; MANGO; Magnetic Field Maps; Normal-Conducting Magnets; Finite-Element Modelling; Opera-2D; Git Repository; Python Package; Beam Lines; Experimental Areas; CERN; Tillämpad Fysik; Partikelfysik; MANGO; Magnetfältskartor; Normalkonduktiva Elektromagneter; Finit Elementmodellering; Opera-2D; Git Repository; Python Package; Partikelstrållinje; Experimentområden; CERN;

    Abstract : This thesis discusses the development of MANGO, a tool created to model normal-conducting magnets which were installed in the 1970s in the experimental areas at CERN, and store their analysis. MANGO formulates an answer to two problems faced by the physicists of the Beam Department when they model a beam line: first, how to produce new magnetic field maps and, second, how to easily access existing ones? It contains a multi-use package that offers an automated process to produce magnetic field maps from finite-element models of magnets. READ MORE

  5. 5. Designing a Trustworthy EU Digital Identity Wallet : A study of user needs and preferences

    University essay from Uppsala universitet/Datorteknik

    Author : Madeleine Sjöholm; [2023]
    Keywords : eIDAS; trust; digital identity; EU digital identity wallet; regulation; usability;

    Abstract : The digitalization has become increasingly central in today’s society and digital identities are one of the tangible changes that has quickly become integrated into our society. However, increased integration in societies also creates new challenges and responsibilities. READ MORE