Essays about: "Strategi"

Showing result 6 - 10 of 1686 essays containing the word Strategi.

  1. 6. When Flying is Inevitable : How international companies and business travelers can contribute to the transformation towards a future of sustainable aviation

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Frida Sjöström; [2024]
    Keywords : Carbon Neutral; Business aviation; Sustainable Aviation; Sustainable Strategy; Sustainable Aviation Fuel; Hydrogen; Electric; Switzerland; Technology-Push; DemandPull.; Koldioxidneutralt; affärsflyg; hållbart flyg; hållbar strategi; hållbart flygbränsle; vätgas; elflyg; Schweiz; Technology-Push; Demand-Pull;

    Abstract : This thesis emerged from a question that had been repeating itself in my head for a long period of time: If myself and the rest of the world face the fact that we are likely to keep flying for years to come for reasons somehow considered valid, how can we at the same time still contribute efficiently to achieving a more sustainable future of aviation? Based on this dilemma and focusing on the factor of impact, an actor with the power of creating a larger impact than a single individual was firstly identified. This actor also provides the perspective used in this thesis. READ MORE

  3. 7. Motivating Sustainable Transitioning: Enabling and Limiting Factors Within the Petroleum Industry. A Qualitative Analysis of Enabling and Limiting Factors for Sustainable Transitioning Within the Petroleum Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Oliwer Holm; Philip Hansson; [2024]
    Keywords : Sustainable Transitioning; Petroleum Industry; Expectancy- Value Theory; Motivation;

    Abstract : The increasing global awareness and enormity of the climate crisis has led to intensified pressure towards multiple industrial sectors to commit to a sustainable transition, one of them being the petroleum industry. Being the manufacturers and suppliers of fossil fuels they have the power to shape the market. READ MORE

  4. 8. AI vs. Humans: Who do we trust?: Examining trust in AI among Swedish adults

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebecka Berg; Gustav Linder; [2024]
    Keywords : Trust in AI; Cognitive trust; Emotional trust; Subjectivity in AI; Decision-making;

    Abstract : This study investigates trust in Artificial Intelligence (AI) among Swedish adults, focusing on how different factors influence this trust and the nuances of AI-human decision-making. A quantitative survey, distributed mainly on Swedish university campuses, centered around four scenarios: Dating, Math, Doctor and Career, aimed at gauging emotional and cognitive trust in AI and the preference for AI or human recommendations across various contexts. READ MORE

  5. 9. The Political Ecology of Green Hydrogen from the global South : An analysis along the socioecological fix framework

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Maximilian Rischer; [2023]
    Keywords : Socioecological fix; global South; green hydrogen; political ecology; just energy transition; decolonial; uneven development; Hyphen; Socioekologisk fix; globala södern; grön vätgas; politisk ekologi; rättvis energiomställning; avkolonisering; ojämna utvecklingen; Hyphen;

    Abstract : Infrastructural projects to realize the energy transition are framed by governmentsfrom all around the world very positively. This is also the case for green hydrogen,which is considered as a silver bullet to solve multiple crises simultaneously. READ MORE

  6. 10. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE